As a business targeting success, your work doesn’t end in acquiring email addresses and devising your Unsubscribe and opt-out process. There are a couple of things you would want to ensure are happening in order to keep a clean list and keep running a successful email marketing campaign. It is highly advisable, for instance, to use email validation services to determine validity and metadata information about email addresses.
Here’s a fact: email addresses eventually atrophy or go bad over time, no matter how much monitoring or checking you do. Email users may either abandon an email account until inbox becomes too full to receive any more message or shut it down for good. This is why a “bounce” happens – an email that you attempted to send bounces back and remains undeliverable Email1and1.
More bounces means more impact on your sender reputation, since most service providers believe that responsible email senders delete bad addresses from their lists on a regular basis. As it is, spammers usually have high bounce rates. Would you want to be associated with spam practice or have bounced or bad addresses regularly removed from your database?
It is suggested that you do not remove email addresses as soon as they bounce ounce, because, for example, what if it’s just temporary technical failure on the part of the service provider? You may keep your email list clean by having a threshold of three to five bounces before removing it from your database. Track undeliverable addresses and make sure that they are removed from your email list, too.
Use a web-based email address checker: it has flags that provide detail beyond whether or not an email can get past a server. Through this, marketers like you get the kind of information they need to reduce bounce rates and improve open rates in their campaigns. To verify an email address also means protecting yourself against getting blacklisted by email messengers.